What’s the core record for your business? The order, contract, application, evaluation, presentation and subscription all come to mind. It doesn’t matter if your business sells cars, office space, ideas or medical services, there is a necessary recording of the transaction and end product to the transaction.
The progression over the past 30+ years has been to devise ways to make the recording, tracking and documentation of your business as streamlined as possible. That entailed digitizing that path. But digital data isn’t always what it seems and therefore the support for the transaction is still a key component of every business. What is your key Record?
Way back in the 1970’s, according to Wikipedia, the information age began. This was a period after the industrial revolution where computers started to be part of the daily business landscape. Vast amounts of “information” were now created, stored and transmitted by these computers. A good long run considering it is still going on.
Along comes a time, not exactly sure when, where the computer revolution became all about “data” and “tech”. These are fine things, but what are they? Data is data until someone turns it into information that is useful. Tech is certainly cool on my wrist, but isn’t it being informed of an upcoming meeting the important part? We’re still in the information age, but why doesn’t it feel like it?
First off, its not very sexy to sell information tools. Take document management for an example. Document management is there to make sure users get the information…